Testing going on at Facebook for a new advertising platform on priority of advertisers

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Facebook’s testing going on for a new,improved high end mobile advertise format calling it as “IMMERSIVE EXPERIENCE”, which allows advertiser to display their ad on entire mobile screen of the user. The advertise looks like a Facebook post.This is seems like Facebook is trying to give more importance on it’s advertisers for their optimum use of money.

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The enhanced mobile advertisement was declared by Facebook at the Cannes Lions festival in june 2015. This add looks much better than traditional sponsored post, within news feeds.

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