Facebook’s testing going on for a new, improved high end mobile advertise format calling it as “IMMERSIVE EXPERIENCE”, which allows advertiser to display their ad on entire mobile screen of the user. The advertise looks like a Facebook post.This is seems like Facebook is trying to give more importance on it’s advertisers for their optimum use of money.
The enhanced mobile advertisement was declared by Facebook at the Cannes Lions festival in june 2015. This add looks much better than traditional sponsored post, within news feeds.
